Voice in 2021
Peripherals Come Into View
What We’ll See Next

As more tech companies look to the wearables market to innovate the customer experience, these small but powerful devices will continue to personalize our voice interactions and encounters with technology.

We expect to see these trends gain traction in the market:

Navigating the World With Wearables

In the future, we see wearable technology tapping into A/R and location data for wayfinding and directional experiences. With these kinds of integrations, wearables will be able to help you navigate certain environments and settings or send location-specific information straight to your devices. Imagine trying to find a specific product in a shopping mall with a sprawling layout—a voice-enabled hearable could provide directions while your smart glasses show directional overlays as you walk through the mall. This kind of experience is within reach.

Personalization Goes More Than Skin-Deep

As wearables, especially smart watches, monitor our habits and connect to our phones and mobile apps, we believe that these devices will deliver personalized information catered not only to your interests and activities, but to your body itself. The health data and biometric triggers that some assistant-integrated devices now track could be used to provide recommendations based on different signals and key health metrics. For example, if you were at the gym or going for a run, your assistant could tell you when to cool down, switch to a different exercise or speed, and help recommend recipes or meals to refuel when you get home. The possibilities here are expansive. 

With Great Data Comes Great Responsibility

As we give more and more access to our devices and assistants that keep tabs on our personal data and information, tech companies need to develop clear standards on how they are going to appropriately manage this user information and shift control over to users to maintain transparency. Much like Apple and others have made it possible to limit what data is collected or when it is allowed to be collected, technology and assistant providers will need to enable similar calibrations for users. We’ve already seen Amazon and Google take steps to provide users control over their voice histories, so these settings will need to expand as assistants have access to more intimate data. 

More Voice Trends to Watch in 2021
Don't forget to sign up for our weekly newsletter!
Subscribe to "Voice on Voice" today and join 10,000+ professionals keeping informed on the latest developments in the voice landscape.
Thanks for subscribing! You'll start receiving emails next week
Oops! Something went wrong while submitting the form.
www.rain.agency | 212.206.6850 | New Business & Partnerships: hello@rain.agency | Press: press@rain.agency